Hi! I’m Carla La Marca, a Toronto-based Senior Writer and content strategist with 15+ years of experience shaping brand narratives across beauty, fashion, luxury, and lifestyle.

I specialize in voice and tone mastery—helping brands sound authentic, consistent, and human—while aligning content strategies with business goals. From editorial storytelling to digital strategy, I bring campaigns to life that inspire and engage audiences across every channel: social, digital, print, paid media, radio, and beyond.

At Sephora Canada, I lead as the sole writer, crafting omni-channel narratives that strengthen client connection and elevate the brand experience. My approach blends creativity with strategy—because I believe purpose-driven storytelling builds emotional connections, drives loyalty, and fuels growth.

I thrive at the intersection of creativity and business: translating complex ideas into meaningful stories, shaping strategies that resonate, and delivering results that matter.